Refreshing a classic flavor
A full-scale brand refresh for a regional food distributor, combining web design, social media campaigns, and print marketing. From a modernized website and heritage-focused social content to a professionally designed sales booklet, every element worked together to update the company’s image, celebrate its history, and strengthen connections with customers and business partners.
Role: Marketing Specialist
Tools: Instagram, Facebook, WordPress (Elementor), Photoshop, Canva, CapCut, Meta Business Suite
Timeline: Mar 2025 – Aug 2025
Type: Brand Refresh, Web Redesign, Social Media Campaign, Print Collateral
1990s to modern age
A full redesign of Thomas O. Miller & Co.’s website transformed a decades-old homepage into a clean, engaging digital experience. The updated layout, brand-aligned colors, and improved navigation brought clarity, usability, and visual energy to an established local brand—bridging the past and present with thoughtful design.
Showcased the transformation from the original 1990s homepage to an updated version designed to align with the brand’s color palette, improve information layout, and create a more engaging, lively user experience.
Comparison video highlighting the redesigned site, showcasing more detailed information in the company’s colors. The updated design improves usability for new users while providing clear, accessible information for returning customers, enhancing the overall user experience.
Showcased the transformation from the original 1990s homepage to an updated version designed to align with the brand’s color palette, improve information layout, and create a more engaging, lively user experience.
Comparison video highlighting the redesigned site, showcasing more detailed information in the company’s colors. The updated design improves usability for new users while providing clear, accessible information for returning customers, enhancing the overall user experience.
Building brand connection
A series of social media campaigns designed to celebrate milestones, highlight sustainable products, and share the company’s story. From nostalgic heritage posts to seasonal promotions and eco-focused content, each piece strengthened engagement, built trust, and showcased the brand’s values in a visually cohesive way.
Social media post promoting a holiday sale, including business hours, location, and event details. Designed to celebrate the holiday while clearly informing customers about the sale, driving awareness and engagement for the promotion.
Social media post highlighting the company’s history, featuring old trucks, buildings, and team members. Designed to celebrate the brand’s heritage, engage the audience with nostalgic content, and strengthen the company’s story and community connection.
Earth Day social media post highlighting sustainable brands carried in-store. This content promoted eco-friendly practices while informing customers about the company’s product offerings, aligning seasonal awareness with brand values and customer education.
Social media post promoting a holiday sale, including business hours, location, and event details. Designed to celebrate the holiday while clearly informing customers about the sale, driving awareness and engagement for the promotion.
Social media post highlighting the company’s history, featuring old trucks, buildings, and team members. Designed to celebrate the brand’s heritage, engage the audience with nostalgic content, and strengthen the company’s story and community connection.
Earth Day social media post highlighting sustainable brands carried in-store. This content promoted eco-friendly practices while informing customers about the company’s product offerings, aligning seasonal awareness with brand values and customer education.
A taste you can sell
A print sales booklet designed to showcase the company’s dessert offerings with clarity and charm. Featuring cookies, muffins, and batters presented through clean layouts and consistent branding, the booklet equipped the sales team with a polished, visually engaging tool to support client presentations and highlight product quality.
Designed a print booklet used by the sales team to showcase dessert offerings. Created to be visually appealing and informative, supporting the sales team in presenting products effectively to clients.
Highlighted bulk cookie dough offerings for restaurants and businesses. Designed to be clear, visually appealing, and informative, supporting the sales team in effectively presenting product options to clients.
Featured muffins and muffin batter offered in bulk for businesses. Designed to align with the overall booklet branding, providing clear and visually appealing product information to support the sales team’s presentations.
Results & Reflection
Through this project, I deepened my understanding of brand cohesion across multiple platforms. Translating a decades-old company identity into modern digital and print formats required careful balance—maintaining tradition while improving usability and visual appeal. Each design choice, from layout to photography, reinforced accessibility and professionalism.
The updated website and coordinated social media presence helped clarify business information for customers, while the printed booklet strengthened the sales team’s presentations. Together, these efforts unified the brand experience, improved customer engagement, and demonstrated the power of design consistency in modernizing a long-established company.