Social Media & Website Content
Develop a cohesive social media presence for a fitness and nutrition brand. Increase audience engagement, grow followers, and provide consistent content across all platforms to showcase workouts, nutritional guidance, and community-focused messaging.
Role: Head of Social Media
Tools: Canva, Photoshop, Meta Business Suite, Scheduling Tools, Google Workspace, WordPress
Timeline: Dec 2020 – May 2021
Type: Social Media Strategy & Content Creation, Website UX & Design, Branding, Community Engagement
Highlights
My favorite social media posts and website design elements that boosted engagement, showcased workouts and recipes, and improved user experience.
Motivational Monday
A minimalistic post in black, white, and red brand colors designed to inspire followers to start their week strong. Part of a recurring social media schedule I created to maintain consistent engagement and motivate users to get active.
Workout of the Week
Part of the weekly social media schedule, this post encouraged followers to try 10 reps of high knees daily. Designed in the brand’s red, black, and white palette, it combined clarity with motivation to keep the audience engaged and active. Each week, personal trainers suggested different workouts targeting various fitness goals, giving followers the opportunity to learn new exercises or try routines they might not have attempted before.
Recipe of the Week
As part of the weekly social media schedule, this post showcased a new healthy recipe for followers to try. Recipes were provided by in-house nutritionists and chefs, rotating weekly to offer a variety of styles and flavors, ensuring there was something for everyone. Designed primarily with the brand’s red, white, and black palette, each post incorporated additional colors to highlight the dish.
Company Introduction
This highlights copy I wrote to introduce new visitors to the company and its offerings. The section uses a gray, red, and black color palette consistent with the brand, and follows SEO best practices to improve search visibility. The goal was to make the first impression informative, engaging, and welcoming for first-time visitors.
Subscription Tiers
This showcases the subscription tiers I designed and wrote for the website, featuring Silver, Gold, and Platinum options. Each tier is visually distinct, with Platinum highlighted as the most premium choice. The design strays slightly from the main color palette to match the color associated with each tier, while clearly communicating the benefits and charge per month of each option.
Customer Testimonials
This highlights the testimonial section on the homepage, featuring customer videos alongside short quotes. The design balances detailed stories with quick-read text for visitors who skim, allowing users to learn about the service’s impact without feeling overwhelmed.
Motivational Monday
A minimalistic post in black, white, and red brand colors designed to inspire followers to start their week strong. Part of a recurring social media schedule I created to maintain consistent engagement and motivate users to get active.
Workout of the Week
Part of the weekly social media schedule, this post encouraged followers to try 10 reps of high knees daily. Designed in the brand’s red, black, and white palette, it combined clarity with motivation to keep the audience engaged and active. Each week, personal trainers suggested different workouts targeting various fitness goals, giving followers the opportunity to learn new exercises or try routines they might not have attempted before.
Recipe of the Week
As part of the weekly social media schedule, this post showcased a new healthy recipe for followers to try. Recipes were provided by in-house nutritionists and chefs, rotating weekly to offer a variety of styles and flavors, ensuring there was something for everyone. Designed primarily with the brand’s red, white, and black palette, each post incorporated additional colors to highlight the dish.
Company Introduction
This highlights copy I wrote to introduce new visitors to the company and its offerings. The section uses a gray, red, and black color palette consistent with the brand, and follows SEO best practices to improve search visibility. The goal was to make the first impression informative, engaging, and welcoming for first-time visitors.
Subscription Tiers
This showcases the subscription tiers I designed and wrote for the website, featuring Silver, Gold, and Platinum options. Each tier is visually distinct, with Platinum highlighted as the most premium choice. The design strays slightly from the main color palette to match the color associated with each tier, while clearly communicating the benefits and charge per month of each option.
Customer Testimonials
This highlights the testimonial section on the homepage, featuring customer videos alongside short quotes. The design balances detailed stories with quick-read text for visitors who skim, allowing users to learn about the service’s impact without feeling overwhelmed.
Results & Reflection
Through this project, I honed skills in social media content planning, UX writing, and website design. I learned how to create cohesive, branded experiences across digital platforms, balancing visual appeal with functionality. The work helped drive engagement, educate users, and showcase the service in a compelling way. Challenges included keeping content fresh and varied while maintaining consistent messaging, which strengthened my adaptability and creative problem-solving.