becoming a face of pace
This project combined social media strategy, content creation, and event management to showcase campus life and student engagement. I became a recognizable “Face of Pace,” executed Instagram Story takeovers for an account with 13k+ followers over two years, and helped plan, run, and promote events to highlight the student experience while strengthening community and leadership initiatives.
Role: Marketing Volunteer / Student Ambassador
Tools: Instagram
Timeline: 2018-2020
Type: Social Media Management, Content Creation, Event Marketing
Student brand ambassador
A showcase of campus marketing and student engagement initiatives developed as a Pace University Brand Ambassador. From Instagram takeovers to event promotion and collaborative content creation with the marketing team, each effort highlighted student life, strengthened campus connections, and elevated the university’s presence across social media.
Campus lifestyle photoshoot for Pace University in NYC, featuring myself and fellow student Tiffany crossing the street toward the main building. This shoot showcased brand representation and visual storytelling skills, helping establish us as recognizable faces of Pace while creating authentic imagery that could be used in social media and campus marketing campaigns.
Group campus photoshoot in front of Pace University’s main building, capturing multiple students engaged on campus. This project highlighted collaboration, content creation, and marketing messaging, producing visuals that effectively communicate student community and can be leveraged for promotional campaigns.
Portrait on campus with the main building in the background. Serving as one of the university’s visual identities, I helped create authentic imagery that supports marketing efforts, enhances the brand’s presence, and can be used in campaigns or social media content.
Instagram Story takeover for Pace University, featuring a dorm tour to engage students and highlight campus life. Collaborated with the Head of Social Media to plan and execute the takeover, demonstrating skills in social media strategy, content creation, and audience engagement while contributing to the university’s visual identity
Instagram Story takeover for Pace University’s 2019 PaceBound event, guiding prospective students through what to expect at the orientation program. Partnered with the Head of Social Media to plan and execute the content, showcasing skills in strategic social media storytelling, audience engagement, and reinforcing the university’s visual identity for incoming students.
Screenshot of Pace University’s Instagram highlighting my recurring Story takeovers, showcasing the student perspective on campus life. As the first student to regularly lead takeovers, I helped establish a new social media initiative that continues today, demonstrating skills in content strategy, storytelling, and promoting the university’s visual identity to prospective and current students.
Event coverage and promotion for a Pace University Jobs & Internships fair. Assisted in planning, setting up, and running the event, while creating Instagram Stories to guide students on what to expect and how to participate. This project demonstrates skills in event marketing, social media content creation, and audience engagement.
Week of Welcome at Pace University, guiding and supporting prospective students during their first week on campus. Managed events, coordinated a group of 20 new students, and created an engaging and positive experience. This demonstrates leadership, event management, and student engagement skills, as well as the ability to represent the brand and community values.
Women’s Leadership Conference at Pace University, where I assisted in planning and executing the event while promoting it through Instagram Stories. This project highlights skills in event coordination, social media marketing, and audience engagement, showcasing the ability to amplify campus initiatives and support the university’s brand.
Results & Reflection
Through this experience, I learned that representing a brand authentically requires balancing creativity with audience expectations. Strong campaigns come from careful planning, testing content, and adapting strategies to engage the community effectively. Managing Instagram takeovers, student-focused content, and campus events strengthened my skills in social media strategy, visual storytelling, and collaborative marketing execution. I also learned how to work with a professional marketing coordinator to align student-led initiatives with broader brand goals.
The initiatives successfully increased student engagement and awareness of campus events. Instagram takeovers provided authentic student perspectives, resulting in higher follower interaction and attendance at promoted events. Working on these projects helped me refine my communication, teamwork, and project management skills while leaving a lasting impact on how the university connects with its student body.