Adobe Campaign: AdTech Elevated
This Adobe campaign was a collaborative project focused on developing a unified, research-backed brand concept. Our team worked together to conduct primary and secondary research, analyze audience data, and translate insights into a cohesive creative strategy. Using Adobe Creative Suite and in-person focus groups, we designed comprehensive campaign assets supported by detailed documentation in our final plansbook.
Role: Assistant Director of IMC and Creative Associate
Tools: Adobe Creative Suite, Google Forms, Academic Databases, On-Site Focus Groups, Research Websites
Timeline: Sep 2019 – May 2020
Type: Academic Campaign Project
View our Plans Book!
Our full plansbook documents the campaign’s foundation — including target audience analysis, creative brief, brand guidelines, and media strategy.
Developed collaboratively, it reflects a balance of research, design, and storytelling that informed every creative decision.
Subway Wrap Design
This subway wrap concept was developed to introduce Adobe’s refreshed brand identity and campaign theme, “Beyond the Clouds.” The design integrates elements of outer space to visually convey innovation and limitless potential — tying directly to the constellation imagery established in our campaign plansbook.
Since the campaign targeted B2B audiences, we focused on high-traffic commuter spaces to reach corporate professionals in their daily routines. The wrap’s clean layout, new logo integration, and striking cosmic visuals were designed to command attention and spark curiosity about Adobe’s expanded capabilities.
Adobe Summit Bus Wrap
This bus wrap design was created as part of our “Beyond the Clouds” campaign to extend Adobe’s refreshed visual identity to the real world. These shuttles would serve over 16,000 attendees, transporting guests directly from the airport to the Adobe Summit venue and partner hotels.
The design continues the outer space motif introduced in our plans book, visually connecting the idea of innovation above the clouds with Adobe’s forward-thinking technology. The clean typography, vibrant gradients, and bold logo placement ensured immediate brand recognition even in motion.
Adobe Summit Airport Signage
This airport signage guided attendees arriving for the Adobe Summit directly to the shuttle pickup areas. Designed with the same “Beyond the Clouds” visual language, it features bold typography, outer space-inspired graphics, and a striking Adobe red arrow to ensure visibility and seamless wayfinding.
Consistent with the larger campaign, the signage reinforced brand cohesion from the moment attendees landed—creating a unified, immersive experience leading up to the event.
Subway Wrap Design
This subway wrap concept was developed to introduce Adobe’s refreshed brand identity and campaign theme, “Beyond the Clouds.” The design integrates elements of outer space to visually convey innovation and limitless potential — tying directly to the constellation imagery established in our campaign plansbook.
Since the campaign targeted B2B audiences, we focused on high-traffic commuter spaces to reach corporate professionals in their daily routines. The wrap’s clean layout, new logo integration, and striking cosmic visuals were designed to command attention and spark curiosity about Adobe’s expanded capabilities.
Adobe Summit Bus Wrap
This bus wrap design was created as part of our “Beyond the Clouds” campaign to extend Adobe’s refreshed visual identity to the real world. These shuttles would serve over 16,000 attendees, transporting guests directly from the airport to the Adobe Summit venue and partner hotels.
The design continues the outer space motif introduced in our plans book, visually connecting the idea of innovation above the clouds with Adobe’s forward-thinking technology. The clean typography, vibrant gradients, and bold logo placement ensured immediate brand recognition even in motion.
Adobe Summit Airport Signage
This airport signage guided attendees arriving for the Adobe Summit directly to the shuttle pickup areas. Designed with the same “Beyond the Clouds” visual language, it features bold typography, outer space-inspired graphics, and a striking Adobe red arrow to ensure visibility and seamless wayfinding.
Consistent with the larger campaign, the signage reinforced brand cohesion from the moment attendees landed—creating a unified, immersive experience leading up to the event.
Results & Reflection
Through this project, I learned that the first idea is rarely the best one. Strong concepts come from refining, testing, and adapting until they truly connect. Research proved to be the backbone of our campaign; understanding our audience guided every decision, ensuring our efforts were meaningful and effective. This experience also strengthened my understanding of Adobe Creative Suite and the importance of collaboration. Turning rough concepts into cohesive, impactful visuals required teamwork, communication, and creative flexibility.
Our campaign successfully met the goals of raising awareness, driving visits, and gaining contacts for Adobe. Competing against top schools across the nation, our team placed first in our district, and I received special recognition for my idea to feature Ryan Reynolds as a spokesperson, connecting Adobe with his brands, Mint Mobile and Aviation Gin, for a locally inspired cross-marketing opportunity.