Ready When You Are.
Reach out for creative collabs, portfolio chats, or even your wildest ideas.
Experience In Every Aspect
Explore my work across design, social media, marketing campaigns, and more!
Click through each section in the accordion to see detailed projects and highlights.
Website Design & Upkeep
Empire Legacy Marketing
Role: Lead Designer
Platform: WordPress (Elementor), Custom CSS
Project Type: Website Redesign & Visual Enhancement
Summary: Improved the visual design of Empire Legacy Marketing’s existing website by applying design principles, creating a cohesive color palette, and refining UI elements for a more appealing and user-friendly experience.
Highlights:
Enhanced site aesthetics with a cohesive color palette, button styles, and layout refinements.
Applied custom CSS and Elementor adjustments to improve visual flow and usability.
Provided design guidance and mockups to optimize existing website elements.
Ensured brand consistency across web pages and marketing collateral.
J.B. Marshall
Role: Marketing Coordinator
Platform: Shopify, Custom CSS
Project Type: Website Maintenance & Content Updates
Summary: Managed and updated JB Marshall Coffee’s website to keep it current, visually appealing, and aligned with brand messaging. Regularly refreshed product content, imagery, and promotional sections.
Highlights:
Updated images, product descriptions, and site copy to reflect current offerings and seasonal changes.
Maintained the “Coffee of the Month” feature and other promotional content to engage customers.
Applied custom CSS adjustments to improve visual consistency and overall site aesthetics.
Ensured the website stayed aligned with brand standards and marketing campaigns.
Thomas O. Miller & Co.
Role: Marketing Coordinator
Platform: WordPress, Custom HTML & CSS
Project Type: Website Redesign & Content Management
Summary: Redesigned and updated Thomas O Miller & Co’s outdated website, bringing it into the modern era with improved usability, aesthetics, and brand alignment. Regularly maintained content to keep the site current.
Highlights:
Redesigned a website that hadn’t been updated since the 1990s, creating a modern and visually appealing layout.
Updated content regularly using WordPress CMS to ensure information accuracy and relevance.
Applied custom HTML and CSS to refine visual elements and improve usability.
Improved overall user experience by modernizing navigation, layout, and design consistency.
Happy Valley Arcade Bar
Role: Assistant Marketing Manager
Platform: Shopify
Project Type: E-commerce Website Management & Product Launches
Summary: Managed and maintained the bar’s Shopify site, focusing on the clothing line featuring the bar logo, while overseeing online sales and order fulfillment.
Highlights:
Built and maintained the online clothing line, adding new products and designs.
Managed order processing and fulfillment to ensure timely delivery.
Updated product images, descriptions, and pricing for optimal presentation.
Ensured the Shopify site reflected the bar’s brand identity and promotional campaigns.
Get Right Results
Role: Designer
Platform: WordPress, Custom CSS, AI Tools
Project Type: Website Design & Interactive Features
Summary: Collaborated with the coding team to enhance website visuals without compromising functionality, and implemented AI-powered quizzes to improve user engagement.
Highlights:
Enhanced the visual appeal of the website through design improvements and layout refinements.
Worked closely with the development team to maintain key functionality and usability.
Integrated AI-powered quizzes to increase user interactivity and session duration.
Ensured consistent branding and user experience across all web pages.
DC Sports
Role: Website Designer
Platform: Wix
Project Type: Website Design & Online Booking Integration
Summary: Built a website aligned with DC Sports’ goals for indoor golfing, mini golf, parties, and beach volleyball, improving usability, SEO, and online booking capabilities.
Highlights:
Applied SEO best practices and strategically placed call-to-action buttons, increasing conversions by 30%.
Revamped online ordering system, boosting website traffic by 25% and improving conversion rates by 10%.
Redesigned site to incorporate online scheduling, reducing human error by 40% and increasing appointment bookings by 20%.
Ensured site design reflected the brand and supported multiple recreational offerings.
Social Media & Content
J.B. Marshall
Role: Marketing Coordinator
Platform: Instagram, Facebook, Canva, Photoshop, CapCut
Project Type: Social Media Strategy & Content Creation
Summary: Managed and executed social media campaigns to promote products, seasonal promotions, and branded campaigns, creating engaging content that aligned with sales goals and brand initiatives.
Highlights:
Led content creation from concept to execution, including photography, video, editing, and graphic design for social media and product launches.
Built and managed strategic monthly content calendars aligned with sales goals, seasonal promotions, and brand initiatives.
Executed all posts and engagement through organic channels, maintaining consistent brand voice.
Created visual and written content that strengthened community engagement and brand awareness.
Thomas O. Miller & Co.
Role: Marketing Coordinator
Platform: Facebook, Instagram, Canva, Photoshop
Project Type: Social Media Strategy & Content Creation
Summary: Managed social media accounts to increase engagement and drive customers to both the food distribution and cash-and-carry business, creating content that appealed to older generations and local businesses.
Highlights:
Built and managed strategic monthly content calendars aligned with sales goals, seasonal promotions, and brand initiatives.
Led content creation from concept to execution, including photography, video editing, and design.
Executed all posts and engagement through organic channels, maintaining consistent brand voice.
Developed visuals and copy that enhanced appeal to target audiences, increasing local awareness and customer traffic.
Fishkill & New Windsor Music Academy
Role: Social Media Marketing Specialist
Platform: Facebook, Instagram, YouTube, TikTok, Google My Business, Canva, CapCut
Project Type: Social Media Strategy & Content Creation
Summary: Developed and executed multi-platform social media strategies to increase engagement, promote events, and drive student enrollment, while capturing and producing high-quality visual content.
Highlights:
Managed content across Facebook, Instagram, YouTube, TikTok, and Google My Business.
Captured and edited videos for social media reels, using footage from recitals and lessons.
Scheduled and photographed students and teachers during lessons without disruption to classes.
Coordinated event promotions and online content to increase community engagement and brand awareness.
Happy Valley Arcade Bar
Role: Assistant Marketing Manager
Platform: TikTok, Twitch, Instagram, Canva, CapCut
Project Type: Social Media Growth & Experiential Campaigns
Summary: Launched and managed social media accounts to grow audience engagement, connect digital campaigns with in-person events, and produce visual content for Instagram.
Highlights:
Orchestrated experiential marketing events that increased foot traffic by 30% on previously slow days.
Developed and implemented a content plan for TikTok and Twitch, growing followers by 300% in the first month.
Produced photography for Instagram to maintain brand presence and support promotions.
Get Right Results
Role: Head of Social Media
Platform: Instagram, Facebook, LinkedIn, Twitter, YouTube, Pinterest, Canva
Project Type: Multi-Platform Social Media Strategy & Campaigns
Summary: Developed and executed a comprehensive social media strategy to enhance audience engagement and brand visibility across multiple platforms.
Highlights:
Formulated and implemented an Instagram content strategy, resulting in a 30% increase in followers, a 25% rise in engagement rate, and an average of 50 new followers per week.
Designed and executed visually compelling campaigns across Facebook, LinkedIn, Instagram, Twitter, Pinterest, and YouTube, increasing impressions by 62%.
Maintained consistent branding and messaging across all social media channels.
Leveraged analytics to optimize content performance and audience targeting.
Pace Perk Mart & Pace Perk Café
Role: Senior Marketing Manager / Marketing Associate
Platform: Instagram, Facebook, Canva, Photoshop
Project Type: Social Media Strategy & Student Engagement Campaigns
Summary: Developed and executed comprehensive social media strategies for student-run campus cafés, driving engagement, online sales, and brand awareness among the student body.
Highlights:
Created and executed social media campaigns, resulting in a 50% increase in engagement.
Implemented an online ordering system, boosting sales by 50% within the first month.
Collaborated with on-campus housing for door-to-door delivery, reaching 1,500+ students and increasing brand awareness by 20%.
Designed customized posters and flyers tailored for dormitories and events, increasing positive social media feedback by 15%.
Developed an eye-catching geo-filter that received over 1,000 uses, enhancing digital visibility.
Marketing Campaigns
J.B. Marshall
Role: Marketing Coordinator
Platform: Figma, Instagram, Facebook, Shopify
Project Type: Social Media Campaign Design & Redesign
Summary: Developed multiple campaign concepts to refresh JB Marshall Coffee’s social media presence, improving post layouts and overall visual appeal across Facebook, Instagram, and the website.
Highlights:
Created three distinct campaign concepts in Figma to showcase different design approaches and layouts.
Focused on social media content overhaul, redesigning previously posted materials for improved engagement.
Ensured consistency of design and messaging across social media platforms and website.
Presented campaign concepts to stakeholders for feedback and approval before execution.
Thorb, LLC.
Role: Freelance Graphic Artist
Platform: Adobe Creative Suite
Project Type: Album Cover Design & Cohesive Visual Branding
Summary: Created custom album covers for Thorb LLC, designing each cover to reflect the mood and theme of individual songs while maintaining a cohesive visual identity across all releases.
Highlights:
Interpreted songs provided by the artist to create visually compelling album covers.
Ensured all designs were cohesive and visually connected when viewed together as a series.
Collaborated closely with the client to capture the intended artistic vision.
Delivered high-quality digital designs that enhanced the artist’s brand and storytelling.
Happy Valley Arcade Bar
Role: Assistant Marketing Manager
Platform: Twitch, Instagram, TikTok, Canva, CapCut
Project Type: Experiential Marketing Campaigns & Social Media Activation
Summary: Designed and executed campaigns to drive foot traffic on slow days, creating interactive events and leveraging social media livestreams to engage customers.
Highlights:
Created and managed a dedicated Twitch account to livestream events and tournaments.
Designed and promoted events like Tournament Night to increase in-person attendance.
Coordinated social media content to support campaigns across Instagram and TikTok.
Monitored engagement and participation to optimize future experiential campaigns.
Adobe (National Student Advertising Competiton)
Role: Assistant Director of IMC & Creative Associate
Platform: Adobe Creative Suite, Google Presentation Software, Zoom
Project Type: Integrated Marketing Campaign & Strategic Advertising
Summary: Developed and executed a comprehensive marketing campaign for the Adobe competition, including creative assets, advertisements, and campaign strategy, leading to a first-place win in the division.
Highlights:
Designed subway and train advertisements strategically placed to reach an estimated 500,000 daily commuters.
Coached team presenters on delivery techniques and nonverbal communication, contributing to a winning presentation.
Implemented project management strategies with task delegation and strict deadlines, ensuring on-time delivery of the full plansbook.
Created a comprehensive plansbook using Adobe Creative Suite, integrating all campaign elements into a professional submission.
Other Experience
Personal Portfolio Pages
Role: Designer & Builder
Platform: WordPress (Elementor), Wix
Project Type: Portfolio Website Design
Summary: Created and maintained two personal portfolio sites to showcase design work, experience, and case studies, highlighting skills and creative versatility.
Highlights:
Custom-built sections including “Portfolio,” “About,” “Contact,” “Home,” and “Resume” to organize content effectively.
Experimented with layout systems and responsive design to enhance usability across devices.
Learned and refined design techniques through iteration and hands-on problem-solving.
Freelance Designs
Role: Freelance Designer
Platform: Adobe Creative Suite, Canva, Redbubble, Twitch
Project Type: Custom Graphics & Branding
Summary: Produced a variety of design assets for independent clients and online creators, including stickers, logos, emotes, business cards, and other digital products, tailored to client needs and brand identity.
Highlights:
Designed and delivered stickers, logos, emotes, business cards, and other creative assets for clients and online marketplaces.
Collaborated with Twitch streamers and small creators to produce custom visual elements suited to their audiences.
Managed all stages of freelance projects, from concept development to final delivery.
Maintained a cohesive personal portfolio while expanding creative and technical skills.
Palace Theatre
Role: Marketing Intern
Platform: Canva, Adobe Creative Suite
Project Type: Marketing Support & Event Promotion
Summary: Assisted with marketing initiatives for the theatre, leveraging data-driven strategies and creative design to increase audience engagement and ticket sales.
Highlights:
Utilized market research to identify key demographics and develop tailored messaging, resulting in a 15% increase in ticket sales among previously untapped audiences.
Collaborated with the sales team to create joint promotions with local businesses, increasing revenue by $2,500 per month.
Worked with the creative team to modify existing ads and incorporate upcoming show information, improving engagement by 10%.
Produced social media content and promotional materials using Canva and Adobe Creative Suite to support campaigns and events.