Marketing, Mixology, & Merch
This project combined web design, content creation, and event marketing to highlight the unique energy of a retro arcade bar. I managed and updated the website shop, promoted merchandise such as sweatshirts and tees, and created signature cocktails with coordinated social media campaigns to increase engagement. Alongside digital strategy, I organized and marketed events for the bar, maintaining consistent branding across every platform and in-person experience.
Role: Assistant Marketing Manager
Tools: Instagram, Facebook, TikTok, Twitch, Shopify, CapCut, Canva, Freehand Design
Timeline: Jul 2021 – Jun 2022
Type: Social Media, E-commerce, Event Management
Crafted Cocktails & Creative Campaigns
A showcase of signature drinks and themed promotions developed for Happy Valley Arcade Bar. From limited-edition cocktails like the Betty White Russian and Bomb Pop to visually engaging social posts, each creation blended mixology with marketing to boost engagement, drive event attendance, and strengthen the bar’s playful brand identity.
Merch That Feels like family
Showcasing Happy Valley Arcade Bar’s apparel through authentic, community-driven marketing. Staff members modeled the merchandise for familiar faces, featured it naturally in drink photos and event posts, and helped promote the in-bar display and online shop. The result — a merch campaign that felt personal, approachable, and unmistakably Happy Valley.
Moments That made happy valley
Highlighting the events and experiences that brought the community together. From Halloween parties and movie wrap celebrations to game tournaments, seasonal cocktails, and new attractions. Each activation strengthened the bar’s identity as a place for creativity, connection, and unforgettable nights.
Results & Reflection
Through this project I gained hands-on experience managing a full-service bar brand across multiple channels. I developed skills in creating and marketing signature cocktails, managing social media content, designing and maintaining the website shop, and coordinating in-person events. The campaigns and content increased customer engagement, boosted awareness of new drinks and merch, and strengthened the bar’s overall community presence. I learned the importance of balancing creative ideas with operational realities, adapting quickly to challenges, and integrating visuals, events, and digital strategies to create a cohesive brand experience.