Marketing, Mixology, & Merch
This project combined web design, content creation, and event marketing to highlight the unique energy of a retro arcade bar. I managed and updated the website shop, promoted merchandise such as sweatshirts and tees, and created signature cocktails with coordinated social media campaigns to increase engagement. Alongside digital strategy, I organized and marketed events for the bar, maintaining consistent branding across every platform and in-person experience.
Role: Assistant Marketing Manager
Tools: Instagram, Facebook, TikTok, Twitch, Shopify, CapCut, Canva, Freehand Design
Timeline: Jul 2021 – Jun 2022
Type: Social Media, E-commerce, Event Management
Crafted Cocktails & Creative Campaigns
A showcase of signature drinks and themed promotions developed for Happy Valley Arcade Bar. From limited-edition cocktails like the Betty White Russian and Bomb Pop to visually engaging social posts, each creation blended mixology with marketing to boost engagement, drive event attendance, and strengthen the bar’s playful brand identity.
Results & Reflection
Through this project, I learned that the first idea is rarely the best one. Strong concepts come from refining, testing, and adapting until they truly connect. Research proved to be the backbone of our campaign; understanding our audience guided every decision, ensuring our efforts were meaningful and effective. This experience also strengthened my understanding of Adobe Creative Suite and the importance of collaboration. Turning rough concepts into cohesive, impactful visuals required teamwork, communication, and creative flexibility.
Our campaign successfully met the goals of raising awareness, driving visits, and gaining contacts for Adobe. Competing against top schools across the nation, our team placed first in our district, and I received special recognition for my idea to feature Ryan Reynolds as a spokesperson, connecting Adobe with his brands, Mint Mobile and Aviation Gin, for a locally inspired cross-marketing opportunity.