J.B. Marshall

Website Redesign

  • Home Page Design: Minimalistic, dark layout that draws attention to the coffee and accompanying copy. Utilizes brand colors for consistency while leaving open space to create curiosity and guide users through the website experience.
  • Shop Page Layout: Showcases the four signature blends with subsections for ground, K-Cups, and whole beans, helping users quickly find coffee that fits their preferences. Additional categories include decaf, flavored coffees, and sampler packs, all designed to create a clear, navigable shopping experience consistent with the brand aesthetic.
  • Product Page Design: Highlights a single coffee product with title, details, and available sizes using brand colors for consistency. Includes roast type, tasting notes, recommended brew methods, and suggestions for related products based on recent purchases to create an informative and engaging shopping experience.
  • Coffee of the Month Page: Fully designed to highlight seasonal flavors, each paired with a unique background to match the theme. Example: Butter Pecan set against a pecan-inspired backdrop, with a countdown timer building anticipation for the next monthly release.

Social Media Branding Campaign

Fall Harvest Campaign Concept shows a warm-toned design featuring the Colombian roast with its signature red packaging. This concept was developed to evoke the coziness of fall while spotlighting one of the brand’s core blends, tying seasonal atmosphere to product identity.

Fall Cooling Campaign Concept shows a fresh, clean layout highlighting the Breakfast Blend with its signature blue packaging. The use of whites and tans conveys a light, inviting tone to match the idea of a morning ritual and start-of-day energy.

Fall Schedules Campaign Concept shows a busy morning scene featuring notebooks, travel cups, keys, and backpacks. The Guatemalan Dark Roast, with its bold black packaging and red logo, anchors the composition, reinforcing the idea of fueling hectic days with strong coffee.

The Coffee of the Month for January, featuring Snickerdoodle Coffee. Designed using J.B. Marshall’s brand colors, the layout pairs the coffee bag with snickerdoodle cookies and a warm label reading ‘A Cozy Cinnamon Classic.’ The design choice emphasizes comfort and seasonality while reinforcing brand consistency. Regular monthly posts like this are important to maintain engagement, keep the product line fresh in customers’ minds, and drive recurring sales.

Customer Testimonials social media post designed in J.B. Marshall’s core brand palette of black, white, and accent tones to align with the website aesthetic. This post highlights three authentic customer reviews while ending with a clear call-to-action inviting new testimonials. Strategically, testimonial posts build trust, reinforce customer loyalty, and improve retention by showing real satisfaction, while also encouraging continued community engagement.

Local Coffee for Local Life Campaign. This design introduces J.B. Marshall’s community-focused initiative with bold brand statements like ‘Bold Coffee Made with Care’ and ‘Delivered. Delicious. Done Right.’ The copy emphasizes the company’s four generations as a family-owned business, reinforcing authenticity and heritage. Strategically, this post not only strengthens brand identity but also highlights the values of quality, trust, and local pride—making it a cornerstone for community engagement and customer loyalty.

Fall Harvest Campaign Concept shows a warm-toned design featuring the Colombian roast with its signature red packaging. This concept was developed to evoke the coziness of fall while spotlighting one of the brand’s core blends, tying seasonal atmosphere to product identity.
Fall Harvest Campaign Concept shows a warm-toned design featuring the Colombian roast with its signature red packaging. This concept was developed to evoke the coziness of fall while spotlighting one of the brand’s core blends, tying seasonal atmosphere to product identity.
Fall Cooling Campaign Concept shows a fresh, clean layout highlighting the Breakfast Blend with its signature blue packaging. The use of whites and tans conveys a light, inviting tone to match the idea of a morning ritual and start-of-day energy.
Fall Cooling Campaign Concept shows a fresh, clean layout highlighting the Breakfast Blend with its signature blue packaging. The use of whites and tans conveys a light, inviting tone to match the idea of a morning ritual and start-of-day energy.
Fall Schedules Campaign Concept shows a busy morning scene featuring notebooks, travel cups, keys, and backpacks. The Guatemalan Dark Roast, with its bold black packaging and red logo, anchors the composition, reinforcing the idea of fueling hectic days with strong coffee.
Fall Schedules Campaign Concept shows a busy morning scene featuring notebooks, travel cups, keys, and backpacks. The Guatemalan Dark Roast, with its bold black packaging and red logo, anchors the composition, reinforcing the idea of fueling hectic days with strong coffee.
The Coffee of the Month for January, featuring Snickerdoodle Coffee. Designed using J.B. Marshall’s brand colors, the layout pairs the coffee bag with snickerdoodle cookies and a warm label reading ‘A Cozy Cinnamon Classic.’ The design choice emphasizes comfort and seasonality while reinforcing brand consistency. Regular monthly posts like this are important to maintain engagement, keep the product line fresh in customers’ minds, and drive recurring sales.
The Coffee of the Month for January, featuring Snickerdoodle Coffee. Designed using J.B. Marshall’s brand colors, the layout pairs the coffee bag with snickerdoodle cookies and a warm label reading ‘A Cozy Cinnamon Classic.’ The design choice emphasizes comfort and seasonality while reinforcing brand consistency. Regular monthly posts like this are important to maintain engagement, keep the product line fresh in customers’ minds, and drive recurring sales.
Customer Testimonials social media post designed in J.B. Marshall’s core brand palette of black, white, and accent tones to align with the website aesthetic. This post highlights three authentic customer reviews while ending with a clear call-to-action inviting new testimonials. Strategically, testimonial posts build trust, reinforce customer loyalty, and improve retention by showing real satisfaction, while also encouraging continued community engagement.
Customer Testimonials social media post designed in J.B. Marshall’s core brand palette of black, white, and accent tones to align with the website aesthetic. This post highlights three authentic customer reviews while ending with a clear call-to-action inviting new testimonials. Strategically, testimonial posts build trust, reinforce customer loyalty, and improve retention by showing real satisfaction, while also encouraging continued community engagement.
Local Coffee for Local Life Campaign. This design introduces J.B. Marshall’s community-focused initiative with bold brand statements like ‘Bold Coffee Made with Care’ and ‘Delivered. Delicious. Done Right.’ The copy emphasizes the company’s four generations as a family-owned business, reinforcing authenticity and heritage. Strategically, this post not only strengthens brand identity but also highlights the values of quality, trust, and local pride—making it a cornerstone for community engagement and customer loyalty.
Local Coffee for Local Life Campaign. This design introduces J.B. Marshall’s community-focused initiative with bold brand statements like ‘Bold Coffee Made with Care’ and ‘Delivered. Delicious. Done Right.’ The copy emphasizes the company’s four generations as a family-owned business, reinforcing authenticity and heritage. Strategically, this post not only strengthens brand identity but also highlights the values of quality, trust, and local pride—making it a cornerstone for community engagement and customer loyalty.

Local Love Photography

This photo, taken in front of the historic Vanderbilt Mansion in Hyde Park, highlights J.B. Marshall’s three core coffees—Colombian, Breakfast Blend, and Epicurean. Part of the Local Love campaign, these posts connected the brand to iconic Hudson Valley landmarks, reinforcing community roots while showcasing the product. This series quickly became some of our highest-performing content, driving engagement and brand recognition.
This photo, taken in front of the historic Vanderbilt Mansion in Hyde Park, highlights J.B. Marshall’s three core coffees—Colombian, Breakfast Blend, and Epicurean. Part of the Local Love campaign, these posts connected the brand to iconic Hudson Valley landmarks, reinforcing community roots while showcasing the product. This series quickly became some of our highest-performing content, driving engagement and brand recognition.
Showcasing a J.B. Marshall cup in front of Yankee Stadium, this post ties the brand to recognizable landmarks while reinforcing its presence in customers’ everyday experiences. Part of the Local Love series, this recurring content strategy boosted engagement, built brand recognition, and highlighted the coffee in real-world, aspirational settings.
Showcasing a J.B. Marshall cup in front of Yankee Stadium, this post ties the brand to recognizable landmarks while reinforcing its presence in customers’ everyday experiences. Part of the Local Love series, this recurring content strategy boosted engagement, built brand recognition, and highlighted the coffee in real-world, aspirational settings.
This image features a J.B. Marshall travel mug, Colombian and Epicurean coffee bags, and K-Cup boxes in front of FDR’s home in Hyde Park. Part of the Local Love series, the photo combines product variety with an iconic local landmark to strengthen community connection, highlight offerings, and drive engagement through visually appealing, location-based storytelling.
This image features a J.B. Marshall travel mug, Colombian and Epicurean coffee bags, and K-Cup boxes in front of FDR’s home in Hyde Park. Part of the Local Love series, the photo combines product variety with an iconic local landmark to strengthen community connection, highlight offerings, and drive engagement through visually appealing, location-based storytelling.
Displaying three J.B. Marshall coffee bags in front of a fountain at Untermyer Park with the Love Goddess Temple in the background, this post highlights the brand’s reach across the Hudson Valley. Part of the Local Love series, it combines product placement with an off-the-beaten-path landmark to engage new audiences, showcase the coffee line, and reinforce community connection.
Displaying three J.B. Marshall coffee bags in front of a fountain at Untermyer Park with the Love Goddess Temple in the background, this post highlights the brand’s reach across the Hudson Valley. Part of the Local Love series, it combines product placement with an off-the-beaten-path landmark to engage new audiences, showcase the coffee line, and reinforce community connection.
Featuring two J.B. Marshall travel mugs, three coffee bags, and two K-Cup boxes set against the scenic backyard of FDR’s home, this post emphasizes product variety and aesthetic presentation. Part of the Local Love series, it showcases the brand in an appealing, lifestyle-focused context to engage followers and highlight offerings, even in less widely recognized but visually striking locations.
Featuring two J.B. Marshall travel mugs, three coffee bags, and two K-Cup boxes set against the scenic backyard of FDR’s home, this post emphasizes product variety and aesthetic presentation. Part of the Local Love series, it showcases the brand in an appealing, lifestyle-focused context to engage followers and highlight offerings, even in less widely recognized but visually striking locations.
Showcasing Colombian, Guatemalan, and Epicurean blends in front of the historic columns and lush greenery of Untermyer Park, this post ties J.B. Marshall’s products to a recognizable local landmark. Part of the Local Love series, it reinforces community connection, highlights multiple product offerings, and engages followers with visually appealing, location-driven content.
Showcasing Colombian, Guatemalan, and Epicurean blends in front of the historic columns and lush greenery of Untermyer Park, this post ties J.B. Marshall’s products to a recognizable local landmark. Part of the Local Love series, it reinforces community connection, highlights multiple product offerings, and engages followers with visually appealing, location-driven content.

Results & Reflection

Through this project, I learned how to integrate website design, e-commerce strategy, social media, and community-focused photography into a cohesive brand experience. Planning and executing multiple campaigns simultaneously strengthened my skills in content creation, scheduling, and visual storytelling. I gained practical experience in aligning product presentation with brand identity while maintaining a consistent aesthetic across platforms. Capturing the “Local Love” photography series taught me how to create engaging visuals that connect products to a regional community and enhance brand recognition.

Our efforts successfully enhanced the J.B. Marshall online presence. The website redesign improved usability and clarity for customers, social media campaigns increased engagement and visibility, and the Local Love photography boosted community awareness and connection. Overall, the project demonstrated how thoughtful design and strategic content can drive audience engagement and strengthen brand identity.

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